WiggleDesk joins Bellrock to fast-track growth and expand services

This acquisition lets us access Bellrock’s huge network of real estate technology experts. We can

refine our own offering faster, helping more people understand and make even smarter use of their

space.

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WiggleDesk will sit within Bellrock’s Technologies division where our founder, William Wildridge, will

be driving the group’s AI and innovation projects. There’s enormous potential to synergise with

Bellrock’s existing solutions:

• Award-winning integrated workplace management systems (IWMS) with computer-aided

facility management (CAFM) capabilities

• A suite of mobile apps to streamline day-to-day facilities management and maintenance

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For our customers, this represents an opportunity to access powerful digital tools that streamline

and optimise entire portfolios at once.

“It’s exciting to be taking this step, which will transform the way we can use technology to enable

hybrid working. Bellrock provides a wealth of world-class tech development talent. With that on our

side, we can help customers unlock new efficiencies, access new insights, and truly optimise the way

they use their space.”

William Wildridge, founder and Head of Product, WiggleDesk

“WiggleDesk and Bellrock are a naturally great match. We share the same values, and we’re on the

same mission: Helping organisations access all of the insight and value locked within their estate. The

acquisition means our award-winning Concerto platform becomes even more powerful, with more of

the features our customers want.”

Adam Smith, Managing Director, Bellrock Technologies

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More about Bellrock

Since 2003, Bellrock has been using technology and data to optimise real estate and transform

properties into sustainable, high-performance assets.

Today, led by CEO Carlo Alloni, it’s a multidisciplinary group with a £201m turnover and a host of

well-known customers: Costa, M&S, Wagamama, Pizza Express, L&G, Yodel, Dulex and Hilton to

name a few.

Their teams’ experience covers a huge gamut of sectors: Retail, education, local government and the

NHS (a relationship they already share with WiggleDesk). Bellrock help people thrive sustainably and

responsibly through services split across four key divisions:

• Technologies: IWMS and CAFM
• Intelligent Asset Care: Property data insights, project management, energy and net zero consultancy
• Critical Engineering: Planned, reactive and M&E services including refrigeration and HVAC
• Consulting: Building surveying, project management, cost management, asbestos management, structural survey and test, asset and safety compliance surveys, service charge, insurance and lease advisory

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Want to see the difference WiggleDesk can make to your estate, now we’re powered by this new

partnership?

All it takes is a conversation.

Book your personal demo

Bellrock is owned by Sun European Partners LLP, a leading private investment advisory firm.

Published June 12, 2025